The Mark Cuban-backed Sharesleuth.com, discussed in detail here, has found the previously unexploited Achilles' Heel of the insider trading laws and fired an arrow deep into it. The result is that for the first time, a legal form of what most people would consider "insider trading" exists and can be replicated by anyone with (a) the resources to hire a skilled investigative journalist, (b) the ability to generate a readership on the Internet.
To recap, Sharesleuth.com is a new web publication--basically a blog--backed by businessman Mark Cuban. Cuban has hired a business reporter named Chris Carey, formerly of the St. Louis Post-Dispatch, to run the publication and conduct investigations to "identify suspect companies." Once identified, Sharesleuth.com says it will "shine a spotlight on questionable companies," and will "name names and show our evidence, by linking to documents, photographs and other information." What makes Sharesleuth.com unique and controversial, however, is the fact that it discloses right up front that Cuban is going to make personal investments based upon the information discovered, and do so prior to the publication of this information on the website.
In short, the business model for Sharesleuth.com is that Cuban takes short positions in advance of the publication of the stories published on Sharesleuth.com with the hope and expectation that the negative stories will be read by other investors. These investors will then presumably sell the stock, drive down the stock price and enrich Cuban. And repeat.
For those who believe that there is a flat prohibition on insider trading based on material, nonpublic information, the fact that such a business model could be legal may be surprising. As I have written before, however, there is no such prohibition:
The root of the problem with the "insider trading laws" is that there really aren't any. The offense of insider trading stems from Section 10(b) of the Securities Exchange Act of 1934, a vague statute that prohibits the employment of "any manipulative or deceptive device" in connection with the purchase or sale of securities. Although insider trading is sometimes loosely defined as any trading based on "material, nonpublic information," the legal definition flowing from case law is much more complicated and relies heavily on concepts such as fiduciary duty and the "familial duty of trust and confidence."
For instance, in the 1980s, football coach Barry Switzer attracted the attention of the SEC when, after overhearing a corporate executive discuss the imminent "liquidation" of a public company merger, he profitably traded on that information in advance of the liquidation. The SEC brought an enforcement action against Switzer alleging insider trading.
Although Switzer's conduct would seem to meet any commonsense definition of insider trading, he nonetheless defeated the SEC's case against him. The court ruled that the necessary "duty" had not been breached--because the corporate executive was unaware that Switzer had overheard his discussion of the liquidation, the executive had not breached his fiduciary duty to the company. Accordingly, because Switzer's potential liability as a "tippee" under Section 10(b) would have been derivative of his "tipper's" liability, the court's finding that the executive did not breach his fiduciary duty meant that Switzer's trading based on nonpublic information was actually legal.
In numerous ways, Sharesleuth.com's model is identical to the illegal trading scheme carried out by R. Foster Winans, the WSJ reporter who traded in advance of the WSJ's Heard on the Street column and ultimately went to prison over it. The difference is that the WSJ had a confidentiality policy in place protecting its information, and Winans breached his duty to the WSJ by trading on that information. Similarly, as I have written about extensively, many people have been sued by the SEC or face criminal charges for learning/stealing the information to be published in Business Week's Inside Wall Street Column, and trading in advance of its publication. Again, a fundamental part of the cases against them was Business Week's confidentiality policy regarding its data.
Sharesleuth.com has no such policy--to the contrary, it flat-out promises to trade based on its information. As a result, most people who have analyzed the legality of the Sharesleuth.com business model seem to agree that it does not constitute insider trading and is legal. This no doubt includes Sharesleuth.com/Cuban's own lawyers. (The ethics of this plan are another issue altogether and have been the subject of some heated debate).
All of which leads me back to where this post started--the Achilles' Heel of the insider trading laws. That Achilles' Heel, in my opinion, is that the law does not flatly prohibit insider trading based on material, nonpublic information. Rather, as discussed above, it prohibits some such trading, but excuses other trading if there is no legal "duty" under the circumstances not to trade. Such arbitrariness has not been a systemic problem to date because the "excused" insider trading has always been a one-off, non-repeatable type of situation, e.g., the trader who overhears inside information on a plane and profits from it. Prior to Sharesleuth.com, there has not been, to my knowledge, a "replicable-on-demand" model that avoids the insider trading laws while permitting an investor to trade on nonpublic information.
This is not to say that the Sharesleuth.com business model is necessarily a lay-up. For the model to be profitable, the investigative reporter involved will need to be able to find compelling evidence of fraudulent or questionable public companies that has not yet been discovered. In addition, the publication must generate an audience of critical mass that finds it credible and trades based upon its findings. Assuming all of this can be accomplished, however, the first company that makes its money from legal insider trading will have been created—with a business model that can be duplicated by anyone with similar resources and abilities. If this occurs, Congress and the SEC may need to give serious thought to whether it is time to refine the insider trading laws.